Tuesday, 29 March 2011

Project Brief..

Y o u   w i l l   b e   w o r k i n g   f o r   A q u a s c u t u m ,   a   c o m p a n y   w i t h   a   l o n g   a n d   e s t a b l i s h e d   E n g l i s h   h e r i t a g e .   Y o u   w i l l   b e   p r o d u c i n g   a   s o f t   t a i l o r e d   d e s i g n e d   o u t f i t   r e a d y   f o r   S p r i n g / S u m m e r   2 0 1 2 .  Y o u   s h o u l d   c o n s i d e r   t h e   c o m p a n i e s ’   h i s t o r i c a l   a n d   c u r r e n t   s i g n a t u r e ,  a n d   a l s o   t h e i r   c l i e n t e l e .   T h e   s t a r t   o f   y o u r   r e s e a r c h   m u s t   c o m e   f r o m   o n e   o r   m u l t i p l e  t i t l e s   l i s  t e d   b e  l o w .   T h e   t i t l e s   s h o u l d   a l l o w   y o u   t o   l o o k   s p e c i f i c a l l y   a t   m i n i m a l   y e t   d i r e c t i o n a l   d e s i g n   p r o c e s s ,   w h i c h   w i  l l   n o t   o v e r w h e l m   a   s o f t   t a i l o r e d   l o o k.

Amish, Missing, Incognito, Hero, and Bewitched  were the main themes to choose from. The title that interested me the most was Incognito. So I went to the library to gather research and initial imagery.
I have decided to look into the word oddity.
1.  an odd or remarkably unusual person, thing, or event.
2. the quality of being odd; singularity, strangeness, or eccentricity